Professional History

Jonathan
Hartstone

Principal Consultant & Owner, AHAS&HOOPLA. 25+ years turning deep human truths into brand strategy, insight and action for the world's biggest brands.

↓ Download résumé (PDF)

Experience

Principal Consultant, Owner
AHAS&HOOPLA
2021 — Present
  • Insights & Brand Strategy w/ Verizon
  • Creative Testing & Strategy w/ State Farm
  • Insights & Brand Strategy in CPG w/ The Sound
  • Qual-based Thought Leadership in Social w/ Talk Shoppe
  • Quant-based Targeting in Gaming w/ MarketCast
  • Quant Whitespace Exploration in Fin Serv w/ Coherency
  • IDI-based CX in Mental Health w/ hims & hers
  • Brand Positioning & CX in Media w/ Sibling Rivalry
  • Thought Leadership & Training at Big Village/Engine
  • Strategic Storytelling Training at Screen Engine/ASI
  • Qual Moderation in Automotive w/ Kantar
  • Online Community Consultation w/ Ipsos
Vice President, Insights & Brand Strategy
C Space
2019 — 2021
  • Practice Lead of C Space Americas — overseeing top strategists and the development of industry-leading approaches and deliverables.
  • Global leader in brand strategy, consumer insights, strategic storytelling, innovation and thought leadership.
  • Senior client partner and strategic lead of C Space's premier technology accounts.
  • Growth partner focused on revenue identification, proposals and contracts; business manager for resourcing, budget and margins.
CLIENTS  ·  Apple, Google, Adobe, PayPal, Zillow
Senior Director, Strategy & Insights
Interbrand NY
2018 — 2019

Tasked by the Global CEO with revitalizing Interbrand's offerings — infusing traditional brand & communication strategy with best-in-class consumer insights. Led executive programs spanning brand essence & positioning, naming & tone of voice, brand architecture, consumer-driven innovation, experience design, and category disruption.

CLIENTS  ·  Google, Samsung, Major League Baseball, Colgate, Accenture
Vice President
Director · Associate Director · Senior Consultant
C Space NYC & Boston
2009 — 2018
  • Practice lead of C Space NYC; helped grow the office to the highest-performing portfolio team in the Americas.
  • Lead strategist for insights-driven brand & marketing strategies for marquee clients; pioneer of C Space's co-creation and innovation methodologies.
  • Global leader in customer insights methods, analysis and strategic storytelling; author of thought leadership across industries and touchpoints.
CLIENTS  ·  L'Oréal, Samsung, Spotify, Viacom, PetSmart, AB InBev, Heineken, Pepsi-Gatorade, Live Nation, Colgate, Hill's, Unilever, Hilton, Citi, Wells Fargo
Market Research Project Manager
Citizens Bank, MA
2006 — 2009
Research Consultant
Nielsen IAG, NYC
2004 — 2005
Research Associate
Spectrum Associates, CT
1998 — 2002

Expertise

Insights
Qual & quant researchEthnographicNeeds-based / JTBDHuman truthsCategory audits & visionsCreative testingBrand trackingJourney mappingPsychological & emotive analysis
Strategy & Activation
Brand & comms strategyPositioningBrand architectureCX & experience designProduct & service innovationCreative & experiential briefsBrand playbooks
Leadership
Team leader & mentorPortfolio leadWorkshop facilitatorCross-team connectorMaster storytellerThought leader
Education
Boston University
M.A. Sociology 2002–2004  ·  B.A. Sociology 1996–2000
Let's work together

Let's make
some hoopla.

jonathan@ahasandhoopla.com
(617) 548-5572
Denver, CO 80210 · USA
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