Ahas

Great insights don’t just answer questions - they solve problems.
We help our clients tackle their business challenges from three essential angles:

Your Customers

 

Who are you selling to? How do we better define and more deeply understand your targets - both in the context of your business and in the context of theirs? We’ll help you get closer to the customer by getting closer to the people behind the purchase.  

Customer Segmentation Definition & Exploration
Needs-based/JTBD Segmentation
Customer Personas Development  
Day-in-the-Life Immersions
Customer Satisfaction & NPS Assessments
Generational/Cultural Trends & Forecasting
Subculture, Influencer & Community Deep-Dives

Your Categories

 

What does the market look like from the customer’s POV?  What are the perceived strengths and weaknesses of each player? What rational and emotional needs are being underserved? We can help you map the competitive landscape and hatch a plan to differentiate and lead.

Category Audits
Usage & Occasions Analysis
Rational/Emotional Drivers & Barriers Analysis
Path-to-Purchase Mapping
Consumer Journey Analysis  
Whitespace Exploration

Your Company

 

What story are your brands writing with consumers?  Do customers know who you’re for and what you can provide to them? We can help you assess the efficacy of your brands and locate the sweet spot between your strengths, your potential, and the fundamental needs of consumers. 

Brand Equity & Perception Evaluations
Customer Experience Mapping
Creative & Comms Testing
Product & Service Testing
Brand Elasticity Exploration
Campaign & Media Effectiveness
Brand Loyalty Studies
Brand Tracking Programs

Hoopla

Insights are only as good as what you make with them - the visions you share with your colleagues and the experiences you create with consumers. Great hoopla takes three steps: Building buy-in, hatching a plan, and making something. We can help with each:

 

Socialization

 

If nobody gets it, nothing gets done. Be it through workshops, internal storytelling or immersive experiences, socialization is about ensuring that your company sees, feels and internalizes essential customer insights so you can move collectively from the “what?” to the “so what?” to the “now what?”

Strategic Storytelling 
Research Synthesis
Infographic Design  
Magazine Style Reporting
Customer Immersions & Panels  
Customer Documentaries & Manifestos

Digital Media & Technology

 

The internet, software, and technology are so pervasive that we can’t remember having ever lived without them. They make our lives simpler, but behind the curtain are fluctuating challenges in protection and monetization; challenges that our firm stays two steps ahead of. We’ve helped engineers, inventors, gaming startups, and entrepreneurs develop, license, sell, and maintain ownership over their creations. We’ve also negotiated purchasing and partnership agreements for larger investment companies looking for their unicorn.

Liability & Risk

 

Whether you run a theater, recording studio, or an eCommerce website, all businesses need to minimize their legal liability and risk. Our lawyers will assess the structure of your operation, such as its physical or digital space, the types of products you sell, who your consumers are, what type of company you have filed under (LLC, Inc, etc.), and so on. From there, we will tailor the right risk plan, complete with permit applications, insurance policies, and more, so you can worry less about liabilities and concentrate on growing your business.