AHAS =
Insights
HOOPLA = Action
AHAS & HOOPLA is Jonathan Hartstone’s consumer insights and brand strategy consultancy. Call him when you need human-centered breakthroughs to inspire strategic thinking, creative development, innovation, and customer experiences.
Jonathan conducts custom projects for brands who want high-touch, low-maintenance service that moves quicker and delivers smarter than any big-box supplier. He also provides leadership, support, and training to insights agencies looking to elevate their own people, products, and services.
Jonathan has over two decades of experience delivering insights and strategy for the world’s biggest brands, including AB inBev, Apple, Adobe, Citi, Colgate, Converse, Disney, Google, Heineken, L'Oréal, Major League Baseball, McDonald’s, Nike, Pepsi, PetSmart, Samsung, Spotify, Unilever, and Viacom.
Services
Custom Projects
Project Support
Insights Agency Consultation
Insights Org Training
Consumer Insights
Whether we’re focused on acquisition or retention, a creative campaign, product innovation or customer experiences - we’re in the business of human needs. I specialize in decoding those needs - rational, emotional, conscious, and subconscious, that turn humans into customers. Isolating these needs enables us to reassess products, categories and brands, revealing opportunity areas for differentiation, innovation and disruption.
Innovation & Expression
From new products, to services, to creative campaigns and immersive experiences, I can help your team put consumers at the heart of ideation and activation processes. Some of my specialties are helping interdisciplinary teams collaborate together to deliver customer inspired solutions and leveraging human insights to inspire creative campaigns (without boxing in the creatives).
Report Template Design
If you’re starting to feel like you’re reinventing the wheel with your reporting, I can help you codify what you do best, optimize how it’s presented, and templatize it just enough that you can customize deliverables at scale.
Brand Strategy
In the 21st century, a brand is a lot more than a name and a logo. Based on a brand’s strengths and goals, the category landscape and consumers’ needs, we can craft a vision to guide marketing, innovation, and experiential initiatives. From Positioning to Promise, Vision to Values, brand strategies ensure that all channels and touch-points work together to create a cohesive, provacative universe.
Storytelling & Socialization
Uncovering insights is only half the battle - you’ve also got to land them. If nobody “gets it,” nothing gets done. Be it through workshops, storytelling or immersive experiences, Storytelling & Socialization is about ensuring that businesses see, feel and internalize essential insights so they can move from the “what?” to the “so what?” to the “now what?”
Productizing Your Insights
Have you figured out a way to capture compelling data, but aren’t quite sure how to stretch its strategic implications, package it, and position it? I can help you (1) leverage the full power in your data, and (2) help you talk about it in a way that sells. The secret recipe is a gumbo of all the other services you see here. It’s innovation, brand strategy and storytelling for insights.
How can I help?
Jonathan Hartstone I Principal Consultant
AHAS&HOOPLA
jonathan@ahasandhoopla.com
(617) 548-5572
Denver, C0 80210
USA